How to Read Amazon Search Term Report

Understanding what search terms your customers are using is extremely important to optimize product listings and Sponsored ads. Therefore, sellers need to monitor Amazon search terms report regularly.

One of the all-time advantages of Amazon Advertising reports is that you can leverage the data to tailor your campaigns according to your business goals. Within these reports, Amazon search terms report is your best option to find the verbal terms that your buyers utilize to search for products. Using this study, yous can optimize your keyword targeting and product targeting based on your PPC goals.

How often exercise you need to analyze the report? How do you use the keywords that are driving clicks and conversions? Let's discuss all of them in this article.

Amazon search terms report gives you insights into the search terms' visibility that are driven by shoppers' clicks. Yous can notice out if you are able to generate impressions for the right ready of keywords relevant to your product. Also, yous tin can identify negative keywords for search terms that aren't driving traffic.

How to download the Search Terms Report on Amazon?

Step 1 – Log in to your Amazon seller central account, click on Reports.

Step 2 – Select Ad Reports, and Create Study.

Step 3 – Under All Campaigns, select Sponsored Products.

Pace 4 – Select report type equally Search Term. Give the timeline of the report. And, click Run Study.

How to analyze the Amazon Search Terms Report?

As we mentioned, the number one goal of this search terms report is to find the most relevant and highest searched terms past the users that resulted in a click. And, use these search terms to increase relevance and reduce advertizement spend of your Sponsored ad campaigns.

Here are a few things that you lot can find in the Search terms report:

• Campaign Name
• Ad Group Name
• Portfolio Proper name
• Keyword Match Type
• Client Search Terms
• Impressions
• Clicks
• CTR (Click-through-rate)
• CPC (Toll-per-click)
• Amount Spent
• Total ACoS (Advertising Toll of Sale)
• Total Return on Advertising Spend (RoAS)
• Full Sales
• Conversion Rate

Pro Tip: Using the portfolio to create segments in your advert campaigns is highly recommended for better campaign management. Also, yous can segment your campaigns and advertisement groups according to your product types, features, etc.

If you want to larn more about the other Advertizing reports, and how to use them for your goals, watch this video. In this video, Ankitha Nagraj, from our Customer Success Team, helps you sympathise how to interpret unlike advertising reports available on Amazon Seller Central.

The Ultimate Guide To Amazon Advertising Reports

How to apply these search terms?

Optimize Existing PPC Campaigns

To gather enough data for keyword selection, you need the search terms report for a minimum of vii days.

Identify the relevant keywords that generate sales, and result in a higher conversion rate. Add these keywords to your existing campaigns. Besides, endeavour to find irrelevant keywords that are not giving enough conversions and clicks. Add these keywords to your 'negative keyword' to eliminate wasteful ad spend.

Notation: Here, the fundamental metrics to monitor are product sales, clicks, CTR, and order numbers.

With the assist of the correct segmentation and the search terms information, you can turn off the advertisement groups generating clicks and impressions just are non resulting in conversions.

Pro Tip: It's good to audit your PPC campaigns for better optimization. Check out this free Amazon PPC Audit Tool to get a fresh perspective on your Sponsored Product campaigns.

Create Manual Campaigns

Harvest the search term information generated from the 'Automatic campaigns' and use these keywords/search terms to your reward. You lot should consider at to the lowest degree a month's data preferably. From the search terms report, y'all can place and harvest the keywords that are converting into sales with the help of the 'Full Sales' metric. Target these keywords and create manual campaigns.

Earlier, the Amazon search terms report gave the exact SKU details associated with the search term. Even so, this data is no longer bachelor. So, if yous build your campaign structure with 1 SKU per advert group, you would be able to attribute the success of the search term to the specific SKU clicked.

On the contrary, having multiple SKUs in one advertizement group will leave you in the dark as you can never find out which converted keyword is associated with the product.

Observe Consumer Trends and Behavior

You lot want to run the search terms report regularly to assemble insights into on-going customer trends and purchase behavior. Filter the search terms report with the highest Full Ad Spend. You can find the non-converting keywords, and reduce the CPC for these keywords or pause the keyword for a specific period.

Keep the report filtered past ad spend to expect at the search terms that drive conversions. This helps y'all reduce your ACoS and increase your profitability. Thereby, yous can prioritize time and resource to concentrate on high-converting keywords.

Optimize your listings for relevant search terms

Amazon matches search terms to determine the relevancy of your production listings. If your bid is significantly loftier and y'all are not driving whatever impressions for the keyword, you may demand to optimize your product listings. Use these search terms to alter your product clarification, title, and bullet points. Don't forget to include the key points describing your production, like production features, uses, etc.

Optimize Backend Search Terms

Amazon backend keywords are crucial to gain more relevant traffic. Utilize the search terms to target in your backend keywords. This boosts your production relevance.

Conclusion

Amazon Sponsored Products search terms report will give you enough information into the historical data about what your consumers are looking for to find a production. Utilize this opportunity to test and optimize your listings as well as PPC campaigns for better relevance and discoverability.

Related Posts:

Amazon Attribution For Meliorate Conversions.

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Source: https://www.sellerapp.com/blog/amazon-search-terms-report/